Do You Win By Being BIG, Or Do You Win By Being Good? - Robin Good's Latest News: "In the physical world, you win by being big, with economies of scale in manufacturing, worldwide distribution, and branding. Most of these benefits accrue even if you're mediocre, and in fact, you usually benefit from targeting the lowest common denominator.

In the virtual world, you win by being good: Automation reduces the benefits of scale, the Internet equalizes distribution, and reputation follows from quality rather than incessantly repeated slogans."